launched today, 12 Feb 2007.

I started as CTO of youchoose.net on 10 Jan. The original idea for the site - driving the HiDef DVD industry to pick a single standard; BluRay or HD - dates back to April of '06. The team has been working for the last six months to expand that concept and develop a meaningful social network dedicated to helping individuals take action.

I'm proud to be part of this exciting new site.